An Analysis on Web Marketing Applicability of Commodities

Based on the transaction process, we build an analytical model about web marking applicability of commodities in this paper, and use it in the analysis, then we conclude that three index (abundance of commodities, concern degree and conversion rate of transaction) can be used to describe web marketing applicability of goods. Following this, we apply the data of three typical products (search, experience and trust categories) from Taobao and eBay for verification.