DocumentCode
2542997
Title
Performance evaluation on forestry enterprise marketing channel
Author
Haibo, Zhu ; Mingxia, Wei
Author_Institution
Sch., Central South Univ. of Foresty & Technol., Changsha, China
fYear
2010
fDate
16-18 April 2010
Firstpage
57
Lastpage
60
Abstract
Using fuzzy comprehensive evaluation method in the systems engineering theory, this paper calculates the index which can not be fixed or compared with others in marketing channels evaluation system of forestry enterprises using mathematical methods, in order to achieve the purpose of unified quantitative evaluation and provide quantitative basis for enhancing the performance of marketing channels.
Keywords
forestry; fuzzy set theory; marketing; mathematical analysis; forestry enterprise marketing channel; fuzzy comprehensive evaluation method; marketing channel performance; mathematical methods; performance evaluation; quantitative basis; quantitative evaluation; systems engineering theory; Decision making; Educational institutions; Forestry; Fuzzy sets; Fuzzy systems; Systems engineering and theory; forestry enterprise; fuzzy comprehensive evaluation; marketing channels;
fLanguage
English
Publisher
ieee
Conference_Titel
Information Management and Engineering (ICIME), 2010 The 2nd IEEE International Conference on
Conference_Location
Chengdu
Print_ISBN
978-1-4244-5263-7
Electronic_ISBN
978-1-4244-5265-1
Type
conf
DOI
10.1109/ICIME.2010.5477577
Filename
5477577
Link To Document