Title :
Research on the China Unicorn´s management model of marketing channel and the construction of Service Marketing Management System for Social Channel
Author :
Anqing, Zhu ; Yuming, Lin ; Quanlong, Guan
Author_Institution :
Manage. Sch., Jinan Univ., Guangzhou, China
Abstract :
This paper in-depth researches the current channel management model of China Unicom-Channel Management Mode of Service Provider, and aims at its characteristics, combined with the need of full informationization of China Unicom, puts forward the function model of Service Marketing Management Sytem For Social Channel(referred to as SMMS) and deeply analyses each module and their significance of market, which foundation is the successful construction and summary of SMMS for China Unicom of Guangzhou City, Wuhan City, Guangxi Province and Sichuan Province.
Keywords :
corporate modelling; customer services; marketing; telecommunication industry; China; SMMS; Unicom; management model; marketing channel; service marketing management system; social channel; Cities and towns; Councils; Financial management; Information analysis; Marketing and sales; Marketing management; Mobile communication; Modular construction; Resource management; Telecommunication services; CMMSS; SMMS; management system; marketing channel; standardized products;
Conference_Titel :
Information Management and Engineering (ICIME), 2010 The 2nd IEEE International Conference on
Conference_Location :
Chengdu
Print_ISBN :
978-1-4244-5263-7
Electronic_ISBN :
978-1-4244-5265-1
DOI :
10.1109/ICIME.2010.5478111
