Study on the marketing measures based on customer value

The present stage, effectively upgrading the customer value has become the most important means in market competition for enterprises, and increasing customer value needs to take a series of reasonable and feasible measures. Based on overview of the theories of customer value, customer satisfaction and marketing measures theory, this paper more comprehensively discusses the impact mechanism of the marketing measures to customer value, and to the hotel as study object, validates the impact on marketing measures to customer value´s upgrading, which provides the necessary basis for further theoretical research and marketing practice.