A new marketing audit value model based on fuzzy theory and main component analysis method

The paper gives a new value model based on main component analysis method and fuzzy theory to value marketing audit. Because the number of marketing audit value´ indexes is too many, the calculation is very complex. This paper uses the main component analysis method to play down the complication. Because of the subjective effect of value people, the fuzzy theory is used to improve the objectivity. The new model can not only improve the efficiency but also improve the objectivity, so it is proved that the new model is a more feasible method than any other methods ever.