Title :
Product development strategy for small and mid-sized air-conditioning enterprises in China
Author :
Zhu, Xiuwen ; Whittaker, John
Author_Institution :
Dept. of Manage. Eng., Tianjin Univ., China
Abstract :
Based on large scale questionnaires the air-conditioner market in China was described and analyzed. Then possible strategies for small and medium sized firms were proposed and evaluated. Facing on strong competitors and increasingly severe competitive environment small and mid-sized enterprises should avoid them, and try to open up the blank area of the existing market by properly selecting product strategies that are the product positioning and the new product development strategies
Keywords :
air conditioning; product development; China; air-conditioner market; air-conditioning enterprises; new product development strategies; product development strategy; product positioning; product strategies; severe competitive environment; Cities and towns; Engineering management; Information analysis; Large-scale systems; Manufacturing industries; Marketing and sales; Mechanical engineering; Product development; Production facilities; Refrigeration;
Conference_Titel :
Engineering and Technology Management, 1996. IEMC 96. Proceedings., International Conference on
Conference_Location :
Vancouver, BC
Print_ISBN :
0-7803-3552-X
DOI :
10.1109/IEMC.1996.547918
