Title :
The Prospects of modern digital electronic media advertising
Author :
Quanyi, Zhao ; Wei, Huang
Author_Institution :
Sch. of Arts & Design, Hubei Univ. of Technol., Wuhan, China
Abstract :
This paper analyzes the application and role of digital electronic media in the mass advertising and explores the interaction, similarities and differences between digital electronic media and traditional media. The applications of the mobile TV advertising, Internet advertising, SMS advertising in real life are interpreted in detail. The development trends of digital electronic media are forecast. It is summarized that digital electronic media is the bond between advertising and audience.
Keywords :
Internet; advertising; electronic messaging; mobile television; Internet advertising; SMS advertising; digital electronic media; mass advertising; mobile TV advertising; traditional media; Advertising; Art; Computer displays; Electronic mail; History; Mobile TV; Paper technology; Printing; Space technology; Telephony; advertising; digital; electronic media;
Conference_Titel :
Networking and Digital Society (ICNDS), 2010 2nd International Conference on
Conference_Location :
Wenzhou
Print_ISBN :
978-1-4244-5162-3
DOI :
10.1109/ICNDS.2010.5479427
