Assessment of innovation risk factors in new product development

Author

Büyüközkan, Gülcin

Author_Institution

Dept. of Ind. Eng., Galatasaray Univ., Istanbul

fYear

2008

fDate

27-31 July 2008

Firstpage

1145

Lastpage

1160

Abstract

Faced with intense market competition, enterprises need to pay increasing attention to innovation and new product development. However, innovation in new product development is a kind of highly risky exploration. Once the new product fails, enterprises will suffer enormously. Recognizing the growing importance of the innovation in new product development and the necessity of a better management process for its success, this paper proposes an assessment model to determine and analyze the innovation risks factors in new product development process. Based on a case study, the paper concludes with strategic recommendations for managers and some propositions for future academic research.

Keywords

failure analysis; innovation management; organisational aspects; product development; risk management; enterprises; innovation management; new product development; product failure; risk assessment model; Africa; Cities and towns; Conference management; Industrial engineering; Innovation management; Pharmaceuticals; Product development; Risk analysis; Risk management; Technological innovation;

fLanguage

English

Publisher

ieee

Conference_Titel

Management of Engineering & Technology, 2008. PICMET 2008. Portland International Conference on

Conference_Location

Cape Town

Print_ISBN

978-1-890843-17-5

Electronic_ISBN

978-1-890843-18-2

Type

conf

DOI

10.1109/PICMET.2008.4599725

Filename

4599725