Title :
Smartphone Revolution: Technology patenting and licensing fosters innovation, market entry, and exceptional growth.
Author :
Mallinson, Keith
Abstract :
It is remarkable how dramatically and rapidly the fortunes of so many mobile-handset vendors have turned with the advance of smartphones. Their marketplace was transformed by Apple?s iPhone starting in 2007 and a succession of Android-based smartphone newcomers since 2008. This has greatly expanded the size of the handset market, with global revenues doubling in the last six years, as consumers substitute more expensive smartphones for their feature phones and basic phones. Yet, the changes have devastated most of the leading incumbent handset vendors.
Keywords :
smart phones; Apple iPhone; basic phones; exceptional growth; feature phones; handset market; handset vendors; licensing fosters innovation; market entry; mobile handset vendors; smartphone revolution; technology patenting; Market research; Marketing and sales; Mobile communication; Patents; Product design; Smart phones; Technological innovation;
Journal_Title :
Consumer Electronics Magazine, IEEE
DOI :
10.1109/MCE.2015.2392954