Title :
The customer loyalty model based on Counter Propagation Network
Author_Institution :
Sch. of Bus. Adm., Jiangsu Univ., Zhenjiang, China
Abstract :
Customer loyalty is the important criterion for enterprise to identify customers. Based on the analyzing the according factors which affect the customer loyalty, the paper set up the evaluation system of customer loyalty, and establish a model which can analyze customer loyalty based on Counter Propagation Network.
Keywords :
customer relationship management; counter propagation network; customer loyalty model; evaluation system; Artificial neural networks; Business; Mobile communication; Physiology; Radiation detectors; Telecommunications; Counter Propagation Network; Customer Identification; Customer Loyalty;
Conference_Titel :
Computer Science and Service System (CSSS), 2011 International Conference on
Conference_Location :
Nanjing
Print_ISBN :
978-1-4244-9762-1
DOI :
10.1109/CSSS.2011.5974108
