Title :
Understanding the Adoption of Telecommunications-Broadcasting Convergence Services: Focusing on t-Commerce
Author :
Kim, Eunjin ; Ahn, Joongho ; Ko, Seongpil
Author_Institution :
Seoul Nat. Univ., Seoul
Abstract :
We derived an acceptance model on t-commerce that receives attention as a profit model in the future telecommunication-broadcasting convergence market. In addition, we extracted utilitarian value and hedonic value based on the motivation theory and considered interactivity reflecting on the characteristics of t-commerce and innovativeness indicating an individual´s propensity for accepting a new
Keywords :
broadcasting; commerce; telecommunication; hedonic value; interactivity reflecting; motivation theory; profit model; t-commerce; telecommunications-broadcasting convergence services; utilitarian value; Business; Companies; Context; Convergence; Equations; Information systems; Information technology; TV; Technological innovation; Telephony;
Conference_Titel :
Convergence Information Technology, 2007. International Conference on
Conference_Location :
Gyeongju
Print_ISBN :
0-7695-3038-9
DOI :
10.1109/ICCIT.2007.245
