The Applicability of Neurally-Controlled Devices in Business: A Student Perspective

Neurophysiological tools are receiving increased attention in the field of information systems and by organizations to provide new modes of interaction with computers and more insights into the minds of end-users and customers. Academics and members of private industry are leading the charge with new research streams and systems development efforts, but what do our future contributors to society think about these advances and their applicability to business? A preliminary study is presented from a qualitative analysis of responses from twenty students in a college survey course on information systems. Emerging themes include an appreciation for the swift advances being made with neurally-controlled devices, technical limitations, advantageous uses for assistive technology, viable applications for business and medicine, concerns for security, fear of unintended societal consequences, competitive devices, and belief that this is all still science-fiction. These themes highlight opportunities for aligning research and development efforts.