• DocumentCode
    2643085
  • Title

    Work in progress - globalization and business innovation: How do we best prepare millennial-generation engineering students for complex challenges?

  • Author

    Kahle, Lynn ; Hansen, Knud Holm

  • Author_Institution
    Coll. of Eng., Global Bus. Eng., Copenhagen Univ., Copenhagen, Denmark
  • fYear
    2009
  • fDate
    18-21 Oct. 2009
  • Firstpage
    1
  • Lastpage
    2
  • Abstract
    In response to recommendations provided by the Danish government, in order to meet the challenges we are facing in our globalized world, we have recently redesigned one of our courses in the global business engineering program. We are striving to make innovation as a topic even more relevant by studying how companies can innovate that are above and beyond traditional product development. This broader scope, business innovation, includes investigating sources and drivers of innovation, incorporating design thinking, and embracing customer centricity as a mindset. In short it is about looking for the best combination of technical know-how and market expertise in a competitive, cross-cultural, environment.
  • Keywords
    business process re-engineering; educational courses; engineering education; globalisation; innovation management; management education; Danish government; business innovation; customer centricity; design thinking; global business engineering program; globalization; market expertise; millennial generation engineering students; product development; Character generation; Companies; Engineering students; Globalization; Government; Innovation management; Marketing management; Product development; Technological innovation; Technology management; Business innovation; creative processes; marketing across cultures; millennial generation;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Frontiers in Education Conference, 2009. FIE '09. 39th IEEE
  • Conference_Location
    San Antonio, TX
  • ISSN
    0190-5848
  • Print_ISBN
    978-1-4244-4715-2
  • Electronic_ISBN
    0190-5848
  • Type

    conf

  • DOI
    10.1109/FIE.2009.5350664
  • Filename
    5350664