Introduction to Customer Engagement and Webflow User Experience Minitrack

One of the most recent advancements in the use of internet for customer-level business management is the ability to track individual customers´ activities, approach them proactively, provide customized offerings and manage customer lifecycles. Moving from managing the community to managing its individual members is the common denominator in many related developments. Customer co-created contents, service processes and virtual experiences represent some of the growing domains in this field. On a more practical level, the customer-specificity of the internet browsing experience in e-commerce applications and web stores is growing. While social media, mobile interaction and virtual worlds have already enabled customer-specific engagement, cutting edge applications using artificial intelligence and analyzing web flow user experiences represent the near future.