Ambient affiliation on twitter: A case study on organic farming

Author

Kozaki, Sofia ; Akoumianakis, Demosthenes

Author_Institution

Dept. of Inf. Eng., Technol. Educ. Instn. of Crete (TEI-C), Heraklion, Greece

fYear

2014

fDate

28-30 July 2014

Firstpage

196

Lastpage

201

Abstract

This paper presents a virtual excavation of Twitter, an asymmetric micro-blogging service, aimed at anchoring what is revealed through digital trace data analysis. The specific objective is to assess the potentialities for ambient community formation and cultivation in business-oriented virtual partnerships and web alliances using Twitter. As case study, the work focuses on organic farming and the compelling need for finding up-to-date information, devising plans and coordinating activities at different levels to attain common goals and objectives. It turns out that tweet replies, retweeting and retweet content analysis offer powerful mechanisms for understanding Twitter-enabled cyber-formations.

Keywords

data analysis; information analysis; social networking (online); Twitter; Twitter-enabled cyber-formation; Web alliances; ambient affiliation; ambient community formation; asymmetric microblogging service; business-oriented virtual partnerships; digital trace data analysis; organic farming; retweet content analysis; retweeting; tweet replies; virtual excavation; Communities; Data analysis; Multimedia communication; Organizations; Telecommunications; Twitter; Micro-blogging; digital trace data; knowledge visualization; virtual communities;

fLanguage

English

Publisher

ieee

Conference_Titel

Telecommunications and Multimedia (TEMU), 2014 International Conference on

Conference_Location

Heraklion

Type

conf

DOI

10.1109/TEMU.2014.6917760

Filename

6917760