Title :
Research on sales quality system improvement based on FMEA
Author_Institution :
Educ. Center for Master of Bus. Adm., Fuzhou Univ., Fuzhou, China
Abstract :
This paper researches how to improve sales quality system (SQS) by adopting dasiafailure mode and effects analysispsila and proposes these concrete techniques. Based on this, this paper then provides a typical example of SQS in LY Company and states these countermeasures to improve SQS. It is helpful to determine reasons for SQS failure and to eliminate failure causes and to improve the effectiveness of sales quality system and customer satisfaction ultimately.
Keywords :
customer satisfaction; failure analysis; quality management; sales management; FMEA; SQS; customer satisfaction; failure mode-and-effect analysis; organisation management; sales quality system improvement; Concrete; Constitution; Customer satisfaction; Failure analysis; Manufacturing industries; Marketing and sales; Process design; Quality management; Resource management; Risk analysis; Failure Mode and Effects Analysis; Improvement; Sales Quality System;
Conference_Titel :
Service Systems and Service Management, 2009. ICSSSM '09. 6th International Conference on
Conference_Location :
Xiamen
Print_ISBN :
978-1-4244-3661-3
Electronic_ISBN :
978-1-4244-3662-0
DOI :
10.1109/ICSSSM.2009.5175011
