DocumentCode
2690280
Title
An Empirical Research on Consumer Trust in E-commerce
Author
Chen, Shouming ; Li, Jie
Author_Institution
Sch. of Econ. & Manage., Tongji Univ., Shanghai, China
fYear
2009
fDate
16-17 May 2009
Firstpage
56
Lastpage
61
Abstract
According to the fact that consumer trust is widely perceived as an essential factor to the success of electronic commerce, we develop a model of consumer trust in e-commerce and use empirical research method to test it. After deep analyzing, we find that perceived size, propensity to trust, perceived privacy information protection, and perceived legal environment security are insignificantly related with the level of consumer trust. The possible explanations are given.
Keywords
electronic commerce; security of data; consumer trust; e-commerce; electronic commerce; empirical research method; legal environment security; privacy information protection; Dictionaries; Economic forecasting; Electronic commerce; Electronic equipment testing; Electronic mail; Engineering management; Environmental economics; IP networks; Information analysis; Internet; consumer trust; e-commerce; empirical research;
fLanguage
English
Publisher
ieee
Conference_Titel
Information Engineering and Electronic Commerce, 2009. IEEC '09. International Symposium on
Conference_Location
Ternopil
Print_ISBN
978-0-7695-3686-6
Type
conf
DOI
10.1109/IEEC.2009.18
Filename
5175074
Link To Document