DocumentCode
2702
Title
Book interview
Author
Smith, Nick
Volume
10
Issue
3
fYear
2015
fDate
Apr-15
Firstpage
92
Lastpage
93
Abstract
From time to time the world of management book publishing comes up with a real classic. It was 10 years ago when we first got line of sight of ´Blue Ocean Strategy´, a book that was to sell 3.5 million copies internationally.
fLanguage
English
Journal_Title
Engineering & Technology
Publisher
iet
ISSN
1750-9637
Type
jour
DOI
10.1049/et.2015.0358
Filename
7145563
Link To Document