Title :
A Study of Web 2.0 Website Usage Behavior Using TAM 2
Author :
Wu, Mei-Ying ; Chou, Han-Ping ; Weng, Yung-Chien ; Huang, Yen-Han
Author_Institution :
Dept. of Inf. Manage., Chung-Hua Univ., Hsinchu
Abstract :
Web 2.0 is a new Internet platform that allows users to build personalized content through participation and sharing. The technologies used and business opportunities brought by this new platform have impacted many conventional Websites. This paper aims to explore the relationships among constructs in Technology Acceptance Model 2 (TAM 2) and survey the general userspsila acceptance of Web 2.0 Websites. The proposed hypotheses are further tested by Structural Equation Modeling (SEM). Based on the obtained results, userspsila acceptance of Web 2.0 Websites and factors affecting their acceptance are discussed to provide a substantial reference for Web 2.0 Website operators.
Keywords :
Web sites; human factors; Internet platform; TAM 2; Web 2.0 Website usage behavior; structural equation modeling; technology acceptance model; Communication channels; Equations; Graphics; Information management; Instruments; Numerical analysis; Testing; Video sharing; Web and internet services; Wikipedia; Structural Equation Modeling (SEM); Technology Acceptance Model 2 (TAM 2); Web 2.0;
Conference_Titel :
Asia-Pacific Services Computing Conference, 2008. APSCC '08. IEEE
Conference_Location :
Yilan
Print_ISBN :
978-0-7695-3473-2
Electronic_ISBN :
978-0-7695-3473-2
DOI :
10.1109/APSCC.2008.92
