DocumentCode
2709263
Title
Data Mining and Its Applications in CRM
Author
Wanghualin
Author_Institution
Ind. Clusters & Enterprise Res. Center, Jiangxi Univ. of Finance & Econ., Nanchang, China
fYear
2010
fDate
7-10 May 2010
Firstpage
822
Lastpage
825
Abstract
This paper, through the introduction of data mining technology, focuses on expatiating on the working methods of data mining technology and analyzing its basic steps. Furthermore, combining with the corporate marketing practices as well as citing the case description, the paper explores the applications of data mining technology in customer relationship management.
Keywords
customer relationship management; data mining; corporate marketing practices; customer relationship management; data mining; Association rules; Business; Data analysis; Data mining; Databases; Information analysis; Paper technology; Pattern analysis; Risk analysis; Time series analysis; Application; CRM; Data Mining; Data Warehouse;
fLanguage
English
Publisher
ieee
Conference_Titel
Computer Research and Development, 2010 Second International Conference on
Conference_Location
Kuala Lumpur
Print_ISBN
978-0-7695-4043-6
Type
conf
DOI
10.1109/ICCRD.2010.184
Filename
5489478
Link To Document