DocumentCode
2745829
Title
A Study about the WOM Influence on Tourism Destination Choice
Author
Zhu, Min ; Lai, Shenquiang
Author_Institution
Finance & Econ. Dept., South-west Univ., Chengdu, China
fYear
2009
fDate
6-7 June 2009
Firstpage
120
Lastpage
124
Abstract
From EWOM perspective, this paper empirically studies how the online information influences on the tourism destination choice. The research concludes that the volume of the online reviews and the tourist blogs correlate significantly with the actual tourist reception population, but comments grades and the volume of travels consultation do not correlated significantly with tourist reception population.
Keywords
Web sites; information services; travel industry; EWOM influence; online information influences; online reviews; tourism destination choice; tourist blogs; Electronic commerce; EWOM; tourism destination; tourist behavior;
fLanguage
English
Publisher
ieee
Conference_Titel
Electronic Commerce and Business Intelligence, 2009. ECBI 2009. International Conference on
Conference_Location
Beijing
Print_ISBN
978-0-7695-3661-3
Type
conf
DOI
10.1109/ECBI.2009.104
Filename
5189500
Link To Document