An Empirical Study on the Factor Influencing Brand Loyal

The brand loyalty is the important component of enterprise marketing strategy. So at first, this article proposes three dimensions which can influence brand loyalty based on the literature review and carry out the empirical study through the analysis of valid questionnaires. Finally, we can conclude that the brand cognition, quality of service and the customer satisfaction have a remarkable positive correlativity with the brand loyalty, exceptionally, the customer satisfaction play a prominent role in influencing brand loyal.