Notice of RetractionThe application of semantic expression in tableware designs

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

In the society reigned by the logic of signs, product semantic expression definitely facilitates the promotion of the product itself largely. As an industry product, tableware is no exception in application of semantic expression. This paper analyses the five major aspects of the semantic expression in tableware design, which are shape semantic, color semantic, material semantic, emotion semantic and culture semantic. Moreover, this paper projects more accurately the in-depth signification hidden in the customer consciousness and sub-consciousness, such as psychology, culture, society, environment and so on to the shape of the tableware. Consequently, it echoes with users´ perception and appreciation.