Notice of RetractionA study on design ethics based on package design

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

This paper discusses the combination of ethics and design art. The purpose of design is to satisfy and improve people´s pursuit for material and spirit through improving the design of materials. Design ethics endows package design with harmonious interpersonal relations, which properly meets with the problem of modern design art dealing with integrated design relationships and appeals the humanities spirit of design art from a new side. Interpreting the package design through exploring humanism actually endows a new value orientation on package design and eventually realizes humans´ harmonious development. This paper states the role of design ethics on package design development from three aspects which are practical value, aesthetic value and ethic value and explains the ethic development of package design.