Title :
A study on division of cooperative profit in supply chain based on R&D and promotion investment
Author :
Xiao Fengxian ; Guo Honglian
Author_Institution :
Grad. Sch., Beijing Wuzi Univ., Beijing, China
Abstract :
In order to solve the problem of benefit allocation in three-stage supply chain based on R&D investment and promotion investment, this paper first sets up a three-stage supply chain cooperation game model, then presents several benefit allocation methods of supply chain, such as the Shapley, Minimum Costs-Remaining Savings(MCRS) and Nash negotiation model. Different allocation methods get different results, so a profit allocation method based on the TOPSIS is used to solve this inconsistency. It can compromise the different results into a relative reasonable benefit allocation scheme. Reasonable profit allocation can encourage R&D investment and promotion investment to help supply chain obtain optimal efficiency. In practice, different industries need different profit allocation methods.
Keywords :
cost reduction; cost-benefit analysis; game theory; investment; optimisation; profitability; promotion (marketing); research and development management; supply chain management; MCRS model; Nash negotiation model; R&D investment; Shapley model; TOPSIS; benefit allocation method; cooperative profit; minimum costs-remaining savings model; optimal efficiency; profit allocation method; promotion investment; relative reasonable benefit allocation scheme; three-stage supply chain cooperation game model; Educational institutions; Games; Industries; Investments; Raw materials; Resource management; Supply chains; benefit allocation; cooperation; supply chain;
Conference_Titel :
Service Systems and Service Management (ICSSSM), 2012 9th International Conference on
Conference_Location :
Shanghai
Print_ISBN :
978-1-4577-2024-6
DOI :
10.1109/ICSSSM.2012.6252231
