Exploring Use Patterns and Perceived Value of Location-Based Services

Author

Lehrer, Christiane ; Constantiou, Ioanna ; Hess, Thomas

Author_Institution

Inst. for Inf. Syst. & New Media, LMU, Munich, Germany

fYear

2010

fDate

13-15 June 2010

Firstpage

107

Lastpage

115

Abstract

The recent impressive diffusion of smartphones in the mobile industry offers new opportunities to mobile services vendors. One of the most influenced service categories are location-based services. In the present study we investigate the use of location-based services. Based on insights from behavioural decision making a theoretical framework is developed to analyse the individual decision to use location-based services and to identify the factors influencing use. Through a qualitative study based on LBS users´ interviews, we find that the distinct value dimension and the positive experiences from the service use are the main drivers, pivotal to the continuance of use.

Keywords

decision making; decision theory; mobile communication; mobile computing; behavioural decision making; distinct value dimension; location based service; mobile industry; mobile services; qualitative study; Color; Decision making; Global Positioning System; Informatics; Information systems; Internet; Marketing and sales; Mobile communication; Pricing; Smart phones; Behavioural decision making; Location-based services; Mobile communication; Use patterns;

fLanguage

English

Publisher

ieee

Conference_Titel

Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR), 2010 Ninth International Conference on

Conference_Location

Athens

Print_ISBN

978-1-4244-7423-3

Type

conf

DOI

10.1109/ICMB-GMR.2010.64

Filename

5494762