DocumentCode :
2787497
Title :
Causes and Consequences of Mobile Phone´s Indispensability for Everyday Life
Author :
Platzer, Elisabeth ; Petrovic, Otto ; Rauch, Wolf ; Brunnhofer, Martina
Author_Institution :
Inst. for Inf. Sci. & Inf. Syst., Karl Franzens Univ., Graz, Austria
fYear :
2010
fDate :
13-15 June 2010
Firstpage :
251
Lastpage :
257
Abstract :
This paper presents the results of an experimental deprivation study conducted with initially 101 participants. All participants had to do without mobile phone, internet and TV for 15 days each. The main research objective was to examine the differences of indispensability levels and causes during these non-usage phases. Mobile phones turned out to be most indispensable followed by Internet and TV. Indispensability of mobile phones was primarily caused by people issues, of internet by task issues and of TV by self issues.
Keywords :
Internet; consumer behaviour; mobile radio; television; TV; internet; media usage behavior; mobile phone; time 15 day; Information science; Information systems; Instruments; Internet; Labeling; Mobile handsets; TV; Testing; daily routine involvement; experimental deprivation study; media indispensability;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR), 2010 Ninth International Conference on
Conference_Location :
Athens
Print_ISBN :
978-1-4244-7423-3
Type :
conf
DOI :
10.1109/ICMB-GMR.2010.24
Filename :
5494858
Link To Document :
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