Title :
Measuring Mobile Service Innovation
Author :
Tiainen, Mari ; Wigelius, Heli ; Lonnqvist, A.
Author_Institution :
Nokia Services, Tampere, Finland
Abstract :
The paper introduces two tools, MoBiS process modeling and MoBiS cost measurements, to initiate the discussions of mobile data costs, their effect on experienced usefulness of a service, and more sustainable, economic growth. Based on the small scale study described on this paper, more innovative pricing models would be needed to support the mobile service innovations and adoption. Development of pricing models will need to be supported by more exact measurements and statistical reliability.
Keywords :
mobile communication; mobile computing; pricing; statistical analysis; sustainable development; MoBiS cost measurements; MoBiS process modeling; economic growth; equal development; innovative pricing models; mobile data costs; mobile service innovation; statistical reliability; sustainable development; Concrete; Costs; Mobile computing; Paper technology; Pricing; Productivity; Software measurement; Software systems; Technological innovation; Ubiquitous computing; measurement; mobile service innovation; modeling;
Conference_Titel :
Mobile Ubiquitous Computing, Systems, Services and Technologies, 2009. UBICOMM '09. Third International Conference on
Conference_Location :
Sliema
Print_ISBN :
978-1-4244-5083-1
Electronic_ISBN :
978-0-7695-3834-1
DOI :
10.1109/UBICOMM.2009.46
