Concept Testing of Entrepreneurial Strategy: Based on the Framework of Miles & Snow

This paper first theoretically discussed Miles & Snow´s strategic framework for the applicability in the field of entrepreneurship. We found that in the advancement of entrepreneurship activities, adaptive cycle already exist in start-ups like that in mature companies. Therefore, in order to go through the adaptive cycle, start-ups should solve three problems occurring in the cycle by adopting defender, prospector, analyzer and reactor strategies. Then based on the data of large samples, an empirical experiment on the strategy of prospectors, defenders, analyzers and reactors is conducted. The result of text presents reliability and validity. This conclusion is also a proof for the feasibility of four strategies as the representations of entrepreneurial strategy. Entrepreneurs should identify and judge the condition in which the present adaptive cycle of the company is, and apply specific strategy to cope with entrepreneurial problem, engineering problem and administrative problem in adaptive cycle.