Research on Web Data Mining and Its Application in Electronic Commerce

With the rapid increase of available information online, especially with the growing popularity of electronic commerce, web data mining is being paid much attention. Combing web data mining and e-commerce has been a hot issue. Following paper focus on how to apply web mining to electronic commerce instead of the plethora or algorithms in data mining. We first introduce the concept, method and process of web data mining, and then some issues about data mining in e-commerce will be discussed. We will take a look at the applications of web data mining in e-commerce later.