DocumentCode
2838995
Title
Notice of Retraction
Study on the Development of Intangible Asset in Major Sports Events
Author
Lin Zhai ; Yinfei Zhai
Author_Institution
Coll. of P.E., Central China Normal Univ., Wuhan, China
fYear
2011
fDate
17-18 July 2011
Firstpage
1
Lastpage
3
Abstract
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
Major sports events serve as importance resource for the development of sports industry. It is thus undoubtedly significant to develop intangible asset in major sports events in theory and in practice. By referencing literatures and interviewing experts, etc, we have examined the concept of major sports events as well as the scope and value of developing the assets. We have also put forward such countermeasures as establishing special departments to develop intangible assets, constructing cooperative mechanism with media and enhancing institutional construction concerning intangible asset, so as to provide reference for market operation of major sports events.
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
Major sports events serve as importance resource for the development of sports industry. It is thus undoubtedly significant to develop intangible asset in major sports events in theory and in practice. By referencing literatures and interviewing experts, etc, we have examined the concept of major sports events as well as the scope and value of developing the assets. We have also put forward such countermeasures as establishing special departments to develop intangible assets, constructing cooperative mechanism with media and enhancing institutional construction concerning intangible asset, so as to provide reference for market operation of major sports events.
Keywords
advertising; sport; cooperative mechanism; institutional construction; intangible asset; major sport events; market operation; sport industry; Economics; Games; Humans; Media; Organizations; Organizing; Planning;
fLanguage
English
Publisher
ieee
Conference_Titel
Circuits, Communications and System (PACCS), 2011 Third Pacific-Asia Conference on
Conference_Location
Wuhan
Print_ISBN
978-1-4577-0855-8
Type
conf
DOI
10.1109/PACCS.2011.5990317
Filename
5990317
Link To Document