Data mining application in customer relationship management

Author

Zhang, Limei

Author_Institution

Animation & Art Dept., Zibo Vocational Inst., Zibo, China

Volume

14

fYear

2010

fDate

22-24 Oct. 2010

Abstract

With the continuous development of information technology, the emerging business mode- electronic commerce is changing the family and individual enterprise management and the way of life. With the continuous development of ecommerce, enterprise management of customer relationship will then change. Data mining in a commercial society has enormous attention and become more and more popular. Based on the analysis of the ecommerce environment on the basis of the customer relationship management, and based on clustering analysis customer segment in the application of data mining, this paper want to promote the importance of data mining within the customer relationship management.

Keywords

customer relationship management; data mining; electronic commerce; pattern clustering; business mode; clustering analysis; customer relationship management; data mining; electronic commerce; enterprise management; information technology; Biological system modeling; Visual databases; Clustering analysis; Customer relationship management system; Data Mining;

fLanguage

English

Publisher

ieee

Conference_Titel

Computer Application and System Modeling (ICCASM), 2010 International Conference on

Conference_Location

Taiyuan

Print_ISBN

978-1-4244-7235-2

Electronic_ISBN

978-1-4244-7237-6

Type

conf

DOI

10.1109/ICCASM.2010.5622360

Filename

5622360