Title :
The strategic pricing center: coordinating marketing, engineering and manufacturing for competitive advantage
Author :
Harmon, Robert R. ; Gillipatrick, T. ; Hosseini, Jamshid
Author_Institution :
Sch. of Bus. Portland State Univ., OR, USA
Abstract :
It is noted that the complexity of the pricing decision demands coordinated information sharing and concerted effort between marketing, engineering, and manufacturing to ensure the implementation of effective pricing strategy. The concept of the pricing center is introduced as the organizational framework for the development of pricing strategy. Marketing, engineering, and manufacturing participants in the pricing center can contribute to the development of effective pricing strategy through the use of techniques such as economic value to the customer (EVC) analysis, competitor analysis, value engineering, design for manufacturability, and quality function deployment
Keywords :
economics; engineering; manufacture; marketing; quality control; coordinated information sharing; engineering; manufacturing; marketing; pricing decision; quality function deployment; strategic pricing center; Buildings; Costs; Design engineering; Environmental economics; Manufacturing processes; Mathematical model; Pricing; Process planning; Quality function deployment; Technological innovation;
Conference_Titel :
Technology Management : the New International Language
Conference_Location :
Portland, OR
Print_ISBN :
0-7803-0161-7
DOI :
10.1109/PICMET.1991.183647