Strategies to speed the adoption of innovation

It is pointed out that the strategy of systematically designing an innovation and its presentation to minimize the perceptions of great change is not widely appreciated. There are ten attributes that designers and advocates can use to ease the acceptance and speed adoption. Major historic examples of this strategy of minimizing perceived differences and stressing similarities are shown. A design procedure is outlined. The author suggests strategies-including some tactics-that will lead to a higher success ratio with innovations. The concepts are derived from Harvard Business School´s course on technological innovation, influenced by concurrent findings of sociologists and historians and since tested in industry