Application of Association Analysis in Digital Content Industry

To fully tap the potential of digital content industry, we should upgrade digital content industrial chain to a value profit chain which could generate continuous revenue with the support of information technology. in this paper, we develop an application model based on an advanced data processing technique: association analysis in the field of digital content industry. This model is user-centric, that is, to extract valuable information from massive data storage accumulated over the years in digital content industry from two aspects: products and services, thus to turn passive services to active ones, which could ultimately dig out the endless economic potential of digital content industry.