P2P-based Trust Model for E-Commerce

Author

Su, Cheng ; Zhang, Hong ; Bi, Fang-ming

Author_Institution

Sch. of Comput. Sci. & Technol., China Univ. of Min. & Technol., Xuzhou

fYear

2006

fDate

Oct. 2006

Firstpage

118

Lastpage

122

Abstract

In an open distributed environment, traditional centralized trust mechanism for e-commerce becomes difficult to adapt to it. The existing P2P trust models are propitious to this environment, but they can not directly be used in e-commerce as taking no consideration for characteristics of e-commerce. This paper combines P2P trust model and e-transaction characteristics, presents a new P2P-based trust model for e-commerce. By computing interactive experiences, recommendations of other peers, risk factors and the transaction context, the model evaluates every peer´s globe trustworthiness in order to guide transaction participants. Results of simulation experiments show that, compared with some current trust models, the new model is effective against malicious behavior

Keywords

electronic commerce; peer-to-peer computing; risk analysis; security of data; P2P; e-commerce; e-transaction; open distributed environment; risk factors; trust model; Bismuth; Companies; Computational modeling; Computer science; Context modeling; Electronic commerce; Feedback; Internet; Peer to peer computing; Uncertainty;

fLanguage

English

Publisher

ieee

Conference_Titel

e-Business Engineering, 2006. ICEBE '06. IEEE International Conference on

Conference_Location

Shanghai

Print_ISBN

0-7695-2645-4

Type

conf

DOI

10.1109/ICEBE.2006.78

Filename

4031641