Notice of RetractionA Study of Consumer´s Perception and Support Behavior of Corporate Social Responsibility

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

This article aims at exploring Chinese consumers´ perception and support of corporate social responsibility and the impact of social responsibility perception on consumer´s support behavior. The data collected through consumer questionnaire indicates that Chinese consumers have a higher degree of support to corporate social responsibility. Meanwhile, this kind of support will be influenced by corporate performance on various CSR domains. Furthermore, our study also confirms that Carroll´s statement about four CSR domains can be applied to Chinese consumers. And Chinese consumers not only view the four domains as CSR, but also distinguish them from each other. Conclusions of this article reflect Chinese consumers´ attitude toward CSR and provide some guidelines for corporate that target at these consumers.