Provisioning Context-Aware Advertisements to Wireless Mobile Users

Author

Mahmoud, Qusay H.

Author_Institution

Dept. of Comput. & Inf. Sci., Guelph Univ., Ont.

fYear

2006

fDate

9-12 July 2006

Firstpage

669

Lastpage

672

Abstract

Mobile advertising, which is an area of mobile commerce, is a form of advertising that targets users of handheld wireless devices such as mobile phones and personal digital assistants (PDAs). Given the constraints of such devices, mobile advertisements should be context-aware in the sense that the behaviour of such value-added services is mostly driven by information based on user´s location, time, user preferences, and the task at hand. This paper presents the design and prototyping of a system for provisioning context-aware advertisements to wireless mobile users. We use mobile agents because such autonomous entities have characteristics that can benefit mobile devices and the wireless environment. We have constructed a proof of concept implementation using Java technologies with support for WAP-enabled and J2ME-enabled devices

Keywords

Java; mobile agents; mobile radio; protocols; J2ME-enabled device; Java technology; WAP-enabled device; context-aware advertisement; handheld wireless device; mobile agent; Advertising; Business; Displays; Handheld computers; Information science; Mobile agents; Mobile computing; Mobile handsets; Personal digital assistants; Wireless sensor networks;

fLanguage

English

Publisher

ieee

Conference_Titel

Multimedia and Expo, 2006 IEEE International Conference on

Conference_Location

Toronto, Ont.

Print_ISBN

1-4244-0366-7

Electronic_ISBN

1-4244-0367-7

Type

conf

DOI

10.1109/ICME.2006.262534

Filename

4036688