Improving the efficiency of Market Information Analysis Systems using GIS, Polygon and Spatial Databases

An organization´s future developments are influenced by its managements´ decisions. This can only happen by strengthening research and development strategies. Market monitoring and analyzing systems are designed to provide an organized flow of information to enable and support the marketing activities of an organization. In recent years the development of Market Information Analysis Systems (MIASs) to monitor and control the market has been significantly increased. However, the concept of such systems is not new and has been around for many years. Early systems were paper-based but, with the advancement of computing and information technology these systems have become more electronic and (semi) automated in nature. This paper presents a MIAS for Samsung Company in Iran which uses Geographic Information Systems (GIS), Polygon, and Spatial Databases as a component to improve the efficiency of market information analysis and monitoring systems. It also reviews the technical capabilities of GIS, Polygon, and Spatial Databases and shows how these capabilities align with accepted elements of MIAS.