Study of active auto after-sale service model under new situation

The increase will boost the Chinese aftermarket dramatically, reflecting the fact that the focus in automotive industry will be shifted from vehicle sales to after service. Up to now automotive aftermarket of China has been enlarging, but the level of Chinese automotive aftermarket still fall behind compared with the developed countries. Active after-sale service means to provide timely communication and help. This paper expounds the connotation of auto after-sale service and analyzes the current situation and problems of auto after-sale service in China. Then we come up with the new application and significance of active service. On this basis, we propose a new service model combining active service with auto after-sale service based on customer analysis by using some algorithms.