Research on Network Marketing of Small and Medium-Sized Enterprises

In recent years ,Chinese small and medium-sized enterprises (SMEs) have developed rapidly, and SMEs have played a more and more important role in the development of the national economy and social progress. But nowadays, most SMEs are still adopting the traditional marketing methods, which have the weakness of laggard marketing concept, simple means and low efficiency. Although some SMEs have realized and tried to use network marketing or cyber-marketing as a new marketing tool , but a few of them have achieved very satisfying effects. Network marketing is to extend the traditional marketing to a wilder application area-cyberspace. Network marketing is to develop and innovate on the basis of traditional marketing theory. Based on the basic theory of network marketing and the characteristics of SMEs, this paper analyzed the opportunities and challenges brought by the Internet era. After formulating problems that SMEs encountered, we tried to bring forward our analysis and solutions.