Prominent network position: Value creation and value protection

Author

Zhan, Y. ; Wu, X.B. ; Hong, R.Y.

Author_Institution

Sch. of Manage., Zhejiang Univ., Hangzhou, China

fYear

2009

fDate

8-11 Dec. 2009

Firstpage

1200

Lastpage

1203

Abstract

The challenge of interfirm network management has prompted firms to design a dedicated alliances network with desirable properties in order to deliver maximum value. By using a longitudinal case study, this paper shows strategic action that a firm may take to construct and motivate a prominent network position through alliance with multiple well-endowed partners. More specifically, it discusses networking strategies regarding network membership, tie modality and network structure in terms of value creation and value protection.

Keywords

organisational aspects; strategic planning; value engineering; dedicated alliances network; interfirm network management; network membership; network structure; networking strategy; prominent network position; tie modality; value creation; value protection; Collaboration; Collaborative tools; Finance; Financial management; Portfolios; Surge protection; Technological innovation; alliance networks; network strategy, value creation; prominent network position; value protection;

fLanguage

English

Publisher

ieee

Conference_Titel

Industrial Engineering and Engineering Management, 2009. IEEM 2009. IEEE International Conference on

Conference_Location

Hong Kong

Print_ISBN

978-1-4244-4869-2

Electronic_ISBN

978-1-4244-4870-8

Type

conf

DOI

10.1109/IEEM.2009.5372987

Filename

5372987