• DocumentCode
    2974339
  • Title

    The Construction of MICE Customer Satisfaction Index Model

  • Author

    Li, Chunhong

  • Author_Institution
    Dept. of Bus., Guilin Inst. of Tourism, Guilin, China
  • fYear
    2011
  • fDate
    12-14 Aug. 2011
  • Firstpage
    1
  • Lastpage
    4
  • Abstract
    It´s of great significance to improve customer satisfaction for MICE industry. The goal of this research is to construct MICE Customer Satisfaction Index model which is based on the European Customer Satisfaction Index model.
  • Keywords
    customer satisfaction; Europe; MICE industry; customer satisfaction index model; meeting-incentive travel-conferences-exhibition-events; Correlation; Customer satisfaction; Europe; Indexes; Industries; Mice; Presses;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Management and Service Science (MASS), 2011 International Conference on
  • Conference_Location
    Wuhan
  • Print_ISBN
    978-1-4244-6579-8
  • Type

    conf

  • DOI
    10.1109/ICMSS.2011.5998742
  • Filename
    5998742
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=2974339