Title :
Exploring on the Industrial Market Competitiveness of Tea in Mingshan County Based on the Perspective of Analytic Hierarchy
Author :
Zhang Liang ; Xu Fang ; Qiao Xiaoxia ; Feng Yun
Author_Institution :
Dept. of Finance Manage., Sichuan Agric. Univ., Chengdu, China
Abstract :
The Mengding mount of Mingshan county is the cradle of the world culture, which has super physical geography resource, But its market is not very well although this county has been promoting industrialized operation strategy all this years. Built on field research, this paper has constructed the builds index system of market competitiveness, and then it uses AHP to research all the competitive factors of this county and finally put forward some specific measures and suggestions.
Keywords :
beverages; cultural aspects; marketing; Mingshan County; analytic hierarchy process; index system; industrial market competitiveness; industrialized operation strategy; mengding mount; super physical geography resource; tea; world culture; Government; Indexes; Industries; Marketing and sales; Production; Sorting; Technological innovation;
Conference_Titel :
Management and Service Science (MASS), 2011 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-6579-8
DOI :
10.1109/ICMSS.2011.5998765
