Five-Level Classification of Service Innovation

On the basis of reviewing the literature on classification of service innovation from home and abroad, the paper summarizes different means of classification, research fields and research methods. The paper points out new trend of research on taxonomy, which is integrating innovation in service and manufacturing. With the aim to increasing value in application, the paper divides innovation into five levels on the basis of the degree of difficulty in service innovation, the resources needed for service innovation and the value of customer and make explanation by case study. After that, the paper also points out the value in application and hope for future research.