Title :
Online Marketing of Luxury Goods - Take Chinese Market as Example
Author :
Chen Fen ; Zhang Yan
Author_Institution :
Dept. of Inf. Manage., Nanjing Univ. of Sci. & Technol., Nanjing, China
Abstract :
Network technique development promotes the prosperity of e-commerce. All kinds of companies have being exploiting the online market. In the luxury field, enterprises are trying to use the website as a new marketing tool. This article will focus on the online marketing issues of luxury goods. The present situation is introduced, and some proposals of enhancing online marketing are talked about.
Keywords :
Web sites; electronic commerce; marketing data processing; Chinese market; Web site; e-commerce; luxury goods; network technique development; online marketing; Browsers; Cellular phones; Companies; Internet; Proposals; Skin; Social network services;
Conference_Titel :
Management and Service Science (MASS), 2011 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-6579-8
DOI :
10.1109/ICMSS.2011.5998973
