Thinking of Small and Medium-Sized Enterprises Development Modern TV Shopping

Modern TV shopping is based on the platform of special shopping channels of TV station ; such channels play the merchandise information by live broadcast or prerecorded broadcast on the whole day uninterruptedly, and offers the audience a brand-new household shopping mode , combining audio-visual joy and diversity of selection . Its unique management model is attracting more and more consumers, and receiving attention and trials by more and more people. This novel direct selling pattern without physical store reduces the middle links in commodity circulation , and effectively reduces the expenses on physical store and sales promotion staff , and extremely reduces the operational cost , and creates a chance for small and medium-sized enterprise to survive and develop.