DocumentCode
2980682
Title
Audience Distribution, Logistics and the Information Dissemination Boundary: Newspaper Valid Issuance as an Example
Author
Xu Tao
Author_Institution
Postdoctoral Workstation Shenzhen Press Group, Shenzhen, China
fYear
2011
fDate
12-14 Aug. 2011
Firstpage
1
Lastpage
4
Abstract
Taking newspaper Valid Issuance as an example, A theoretical model, Regarding the spatial distribution of the audience and Logistics, with "cost - benefit" decision for the constraints, has been built to analysis the information dissemination Boundary. The boundary is exactly existed. Newspapers Valid Issuance boundary can be determined in accordance with its goal of positioning.
Keywords
cost-benefit analysis; logistics; publishing; audience distribution; cost-benefit decision; information dissemination boundary; logistics; newspaper valid issuance; spatial distribution; Advertising; Analytical models; Economics; Interviews; Logistics; Presses;
fLanguage
English
Publisher
ieee
Conference_Titel
Management and Service Science (MASS), 2011 International Conference on
Conference_Location
Wuhan
Print_ISBN
978-1-4244-6579-8
Type
conf
DOI
10.1109/ICMSS.2011.5999094
Filename
5999094
Link To Document