Study on the Application of M-Commerce in the Reconstruction of Enterprise Value Chain in Guangzhou, China

This paper conducts the preliminary study on the current role and influence of m-commerce technology in the reconstruction of enterprise value chain in Guangzhou, China with interdisciplinary analysis and mathematical analysis, as well as the statistics and analysis on the data gained with mathematical model, Excel and SPSS. The results show that e-commerce has accelerated the evolution of modern business organizations, and prompted businesses to replace the traditional "pyramid" structure with the network organization structure of "flat and thin", thus enabling the enterprises to participate in the global market competition with maximum flexibility and adaptability. It proposes the platform model of e-commerce based on J2ME, and demonstrates its reliability. Meanwhile, it also proposes the view that the acceleration of e-commerce technology process can greatly optimize the enterprise value chain. The innovation of this paper is that it conducts preliminary study on the enterprises in Guangzhou, China, and proposes feasible program of e-commerce system based on J2ME.