Title :
The Analysis of Influence Factors of the Confidence Level on University Students´ Network Shopping
Author :
He, Junfeng ; Sun, Hui
Author_Institution :
Coll. of Econ. & Manage. of Weinan, Teachers´´ Univ., Weinan, China
Abstract :
This paper begins with network shopping of university students. Then in a comprehensive analysis by knowing the confidence level of site quality, supplier quality, the confidence level of network security, gender ratio of network shopping, the actual experience of network shopping and the current stage impact of factors that influence network shopping of university students. Finally the paper gives the current phase of individual factors affecting network shopping of university students.
Keywords :
Internet; computer network security; gender issues; retail data processing; comprehensive analysis; confidence level influence factors analysis; gender ratio; network security; network shopping; site quality; supplier quality; university student; Business; Educational institutions; Indexes; Q factor; Security; Stability analysis; TRA theory; confidence level; network shopping;
Conference_Titel :
Computational Intelligence and Security (CIS), 2011 Seventh International Conference on
Conference_Location :
Hainan
Print_ISBN :
978-1-4577-2008-6
DOI :
10.1109/CIS.2011.189
